Today I'd like to tell you a bit about the costs of online promotion.
Factors That Influence Cost
1. Industry
Some industries are more competitive, so the cost per click will be higher.
2. Objectives
Do you want awareness or leads? Direct sales or website traffic?
3. Target Market
Local, national, or international? Each has different costs.
4. Chosen Platforms
Google Ads, Facebook Ads, LinkedIn - each has its own costs and results.
Indicative Costs
Google Ads
- Cost per click: 0.5 - 5+ EUR depending on industry
- Recommended monthly budget: minimum 500 EUR for visible results
Facebook/Instagram Ads
- Cost per 1000 impressions: 3-10 EUR
- Recommended monthly budget: minimum 300 EUR
Campaign Management
- Agency: 15-25% of ads budget or fixed fee
- In-house: specialist salary + training
ROI - What Really Matters
It's not the cost that matters, but the return on investment. 1000 EUR invested that brings 5000 EUR in sales is more valuable than 100 EUR that brings nothing.
Conclusion
Set clear objectives, measure results, and adjust investment based on performance.