Performance marketing · online stores
Real sales,not reported ROAS.
Meta, Google and TikTok campaigns for online stores, with every euro tracked through to the orders that actually land. Not to the conversions the platforms claim for themselves.
deduplicated.
Not reported.
01 The reality
Does this sound familiar?
Three moments almost every store owner paying for ads goes through. If you recognise even one, the next five minutes are worth it.
01
Meta says ROAS 6. Google says ROAS 5. The bank account says otherwise.
Each platform attributes results to itself, and both are claiming the same orders. Added together, their numbers would mean nearly double your actual sales. Somewhere, someone is taking credit for someone else's work.
02
You scale the budget, but profit doesn't follow.
You doubled the budget expecting sales to double too. Instead, cost per order crept up, margin got thinner, and at the end of the month turnover is bigger, but the money left over is about the same.
03
The same ads have been running for months.
The creatives that worked in March are worn out by June: the audience has seen them all, cost per order climbs slowly month after month, and nothing new is being tested in the account.
02 The difference
Reported ROAS vs. real ROAS.
Illustrative example
Meta, Google and TikTok each claim the same orders, so read separately their numbers always look better than reality. We count every order once and give you a single ROAS: the one that reconciles with your bank statement.
What the platforms report
Added up, the two reports claim €109,000 from a store that sold €84,000.
What deduplicated attribution shows
Two accounts.
Two markets.
Two e-commerce clients, both asked to stay unnamed. The numbers below are the ones in their accounts, not estimates.
Fashion store, Romania
Managed by us since launch.
169 live campaigns, with ROAS between 4.9 and 12.2 from one campaign to the next. We started with no history, no audiences and no feed: everything running there today, we built.
Online store, United States
More than $600,000 in three months.
One of our earliest accounts at scale, on a wide catalogue. Cost per purchase between $2 and $10, at a volume where an attribution mistake costs you immediately.
Let's see how much of your sales come from ads.
Request your free audit03 How you check us
Every order, counted once.
A good ROAS is easy to show if you count it twice. What makes the numbers on this page checkable is where they live: in accounts you own, and in a monthly total you can see in your own store.
If a ROAS we report doesn't reconcile with your bank statement, treat it as fiction. That rule applies to us too.
Attribution sits in your accounts
Installed in your Meta, Google Ads and Analytics. You're the owner; we're a user you can remove.
One order, one count
Not once in Meta and again in Google. You compare the monthly total directly against what your store platform shows.
The ad budget never passes through us
You pay Meta, Google and TikTok directly, separately from our fee. Your ad money never reaches us.
If we part ways, the measurement stays
The attribution infrastructure is yours. No rebuild, no handover fee, no leverage.
04 How we work
Four steps, always in this order.
We don't scale anything until we know the numbers are telling the truth. That's why our reports reconcile with your bank statement, not just with the platforms' dashboards.
The free audit
We go through your ad account, product feed and tracking together. We show you on screen where money is being lost today. 30 minutes, no obligations.
Every order counted once
We install measurement that ties every order to the campaign that brought it, counted once. It sits in your accounts and stays yours.
Campaigns: Meta, Shopping and Performance Max
Meta for new demand, Shopping and Performance Max for people already searching for the product. Your product feed is treated as a core asset, not left the way the platform exported it.
Optimising for profit, reporting on business numbers
We move budget towards the products and campaigns that bring margin, not just turnover. The report has the numbers you actually care about: sales, real ROAS and cost per order.
05 What is included
Everything you get, in writing.
No inflated packages and no surprise extras. This is the work delivered every single month.
And where we differ from the typical agency
Among our clients
06 Who it's for
We work well together if…
It's for you if
It's not for you if
07 Honest questions
The questions you'd ask us on the phone anyway.
How much does it cost?
Our model is aligned with your growth: a fixed base plus a percentage of the ad budget under management, so we both win only if you scale healthily. You get the exact figures after the free audit, once we know your volume and platforms. The only discount that exists: −10% for quarterly prepayment.
Who pays for the ads?
You do, directly to Meta, Google and TikTok. The budget stays in your accounts, fully transparent and separate from our fee.
Do you work with my platform?
Yes. Shopify, WooCommerce, Magento and custom platforms. What we need from your store: a working catalogue and access to the data. The rest we build.
Do you guarantee a ROAS?
No, and we would advise you to be wary of anyone who does. ROAS depends on your margin, your product and the season. What we do guarantee: correct measurement you can verify yourself against your bank statement, and the truth about what the numbers say.
When will I see results?
Tracking and the feed are sorted in the first few weeks; from then on you're already looking at correct numbers. Healthy scaling, with margin intact, takes 2–3 months. Anyone promising to double your sales in the first month is telling you what you want to hear.
I have worked with agencies before and got burned. Why would this be different?
Because the difference here is verifiable, not declared. From the first month we put the ROAS we measure next to your bank statement: if the two don't line up, you're the first to see it. And the measurement is installed in your own accounts and stays yours, so you don't have to take our word for it even after we sign.
Find out how much of your sales really come from ads.
Fill in the form and we'll talk about your business. We'll tell you honestly what we'd do in your position, including when the answer is that we can't help.