The agency journal
What we learnedrunning campaigns,written out in full.
No textbook theory. Every article starts from a problem we ran into on a real account.
15articles written by the people who run the accounts,
not by a content writer.
not by a content writer.
Every article.
Newest first. Each one has a concrete case behind it.
How UK clinics waste the first 100 pounds a day on adsWhere UK clinics waste ad budget: broad targeting, no tracking and homepage landings. The fix order that stops the leak, explained simply.3 Aug 2026 · 6 minThe clinic marketing funnel that ends at booked, not at leadMost clinic funnels stop at the lead. Here is the full funnel to booked appointments, where clinics leak patients and how to measure each stage.20 Jul 2026 · 6 minWhy your clinic's Google reviews don't bring new patients on their ownGoogle reviews alone rarely bring new patients. Why reviews are a conversion asset, not a traffic source, and how to put them to work in your ads.26 May 2026 · 6 minGDPR and health advertising: what UK clinics can and cannot doWhat UK clinics can and cannot do in health advertising under UK GDPR: special category data, safe targeting options and consent basics, in plain English.14 Apr 2026 · 6 minInvisalign lead generation: why cheap leads cost you the mostWhy cheap Invisalign leads end up costing your clinic the most, and how value-based lead generation fills consultations instead of spreadsheets.17 Mar 2026 · 6 minHow to audit your dental marketing agency's report in 15 minutesFive 15-minute checks that reveal whether your dental marketing agency's report reflects booked patients or just platform numbers it cannot defend.24 Feb 2026 · 5 minOffline conversion tracking for clinics, explained without jargonWhat offline conversion tracking means for clinics, why bookings happen where ads cannot see, and how to close the loop in a GDPR-safe way.3 Feb 2026 · 5 minWhat a new patient should cost from Google Ads in the UKHonest UK ranges for cost per new patient from Google Ads, the funnel maths behind the number, and the three levers that actually move it.13 Jan 2026 · 5 minWhy dental leads from Facebook never book an appointmentDental leads from Facebook not booking? The three real causes: instant forms, slow follow-up and the wrong optimisation goal, plus how to fix each.16 Dec 2025 · 5 minComplete Google Ads Guide for BeginnersEverything you need to know to launch your first successful Google Ads campaign. From setup to optimization.5 Jan 2024 · 8 minWhy Your Website Doesn't ConvertDiscover the reasons why your website doesn't turn visitors into customers and how you can fix this problem.20 Aug 2019 · 5 minIs Your Company Ready for Online Promotion?Essential factors to consider before investing in online promotion.14 Aug 2019 · 5 minHow Much Does Online Promotion Cost?Complete guide on online promotion costs and how to set an effective budget.5 Aug 2019 · 6 minFacebook Ads vs Google Ads - How Do You Know Which One to Choose?Detailed comparison between Facebook Ads and Google Ads to choose the right platform for your business.29 Jul 2019 · 6 minWhat is a Landing Page and How Can It Help You Get More Leads?Complete guide on landing pages: what they are, why you need them, and how to create one that converts.17 Oct 2018 · 5 min